ABOUT ACE FANTASY FOOTBALL
Ace Fantasy Football was an Instagram account dedicated to helping fantasy football players ace their fantasy leagues. I was just an 8th grader passionate about fantasy football; I thought I was pretty good at the game and wanted to share my opinions with the rest of the world. So, I created the account in August 2016 just to have some fun posting on Instagram as a hobby.
Over the course of five years, the page grew to over 50,000 followers and I learned many things about running and managing my very own page. From scheduling content to creating graphics and from managing co-owners and interacting with many followers, this was my first ever experience running and growing my very own page that I birthed from 0 followers. In January 2021, I ended up selling the account right before high school graduation to concentrate on my last moments of high school and prepare for college.
MY ROLE & GOALS WITH ACE FANTASY FOOTBALL
My role as the founder of the page was simply to grow the page, make connections in the industry, and potentially make some money from posting what I am passionate about. I luckily accomplished all three of those things! The list of things I was responsible for is an extensive one, but is not limited to posting content, creating graphics, interacting with followers (which was often considering they needed fantasy advice!), and managing and hiring co-owners to help with the page. In addition to all this, every August, I would create, publish, and sell my Ace Fantasy Football Draft Kit, which would help fantasy players draft their teams in the most successful way possible. I would often sell anywhere between 30-75 draft kits every August.
My goal was just to originally post my thoughts and opinions and help people win their leagues. Over time, it was to grow engagement, followers, impressions, and brand recognition on Instagram. As seen below, that was accomplished!
Ace Fantasy Football started as an 8th-grade hobby that grew into a recognizable IG brand and active community of 50k followers.
50,823 followers at peak following
FOLLOWING
+86% increase in engagement growth year over year
Averaged around ~450 likes/post, 10 comments/post, and 75+ saves/shares/post
ENGAGEMENT
+65% increase in impression growth year over year
IMPRESSIONS
+24% increase in draft kit sales year over year
Sold between 30-75 draft kits/year
DRAFT KIT SALES
